Case Study: REI
Custom Lighting for REI – A Partnership Rooted in Craft and Sustainability
CASE STUDY: Custom Lighting for REI – A Partnership Rooted in Craft and Sustainability
Project Overview
As REI expanded its retail footprint, the company sought to reinforce its deep commitment to sustainability, quality, and local partnerships. For the design of select store environments, they turned to Wishbone Industrial Arts to create custom lighting that would reflect these values while enhancing the customer experience.
Design Solution
Wishbone designed and fabricated a series of custom spun metal light fixtures in varying sizes and finishes. These handmade shades offer a refined industrial aesthetic—a deliberate contrast to the mass-produced alternatives commonly found in retail interiors. Each fixture was tailored to complement the natural material palette of REI's stores, bridging functionality and environmental consciousness.
Why REI Chose Wishbone
REI, headquartered in Seattle, prioritizes sustainable practices and community-rooted decisions. By commissioning Wishbone Industrial Arts, REI aligned its lighting design with its brand ethos:
Local Craftsmanship: All fixtures were designed and manufactured in Seattle—the flagship city of REI.
Sustainable Values: Hand-fabricated lighting minimizes waste and supports local artisans, reducing the carbon footprint associated with global supply chains.
Quality Over Quantity: The fixtures’ durable materials and timeless design speak to REI’s long-term vision, echoing their motto of "opt outside" through conscious design choices.
Outcome
The collaboration resulted in visually striking, highly functional lighting that reinforces REI’s identity while supporting regional makers. Wishbone’s custom fixtures have become an integrated part of the store experience, adding warmth and authenticity to the space.
Fabrication Partners
Illume, Inc, Amiga Light